Like the old adage says; ‘you have to spend money to make money.’ In the recent economy crisis, many businesses are struggling to keep afloat. There is little you can do about the current economic climate but there are ways to recession-proof your business and eliminate financial hardship and come out on top. Heavily Promote […]
Ask any small business owner what’s holding their company back or preventing them from expanding and reaching their true potential and they’ll likely quote any number of reasons. The most popular obstacles, in no particular order, seem to be: • Difficulty in finding and retaining qualified workers. • Problems and costs imposed by having to […]
Shortly after Microsoft announced their intention of invading the mobile market with their newly developed Windows 8, we have Google upping the ante with its Analytics for mobile apps. The iPad was pretty lonely up there at the top with their tablet which seemed invincible, and untill Microsoft made its move, totally alone. The Internet […]
It’s probably safe to say that the Internet has changed the way we advertise small businesses. Market research, as a result, has changed as well, and it expands beyond simply setting up a website and answering emails to making social media profiles, running blogs, setting Google Alerts, signing up to news feeds and so much […]
PPC campaigns are ad campaigns where you only pay each time someone clicks on a link. These work by allowing you to pay nothing until someone actually sees your website, which means that if you have a good conversion rate for your site, that you will be able to almost guarantee a certain profit for […]
There has been a lot of talk in the SEO world lately about the release of Google Penguin. But what is it, and what does it mean for your small business? Google Penguin is the latest development within the Google search algorithm to help them sort through and index the countless websites and pages that […]
Perhaps you have come up with an idea so wonderful that it makes the invention of the Post-it note seem trivial by comparison. Even though your new idea has you seeing dollar signs, it won’t become a reality until it enters the marketplace, which is why you have to start thinking about starting up a […]
Advertising is an essential part of the success of any business. If a business does not advertise, then it is impossible for that business to maintain a popular, relevant reputation. There are several different effective ways for businesses to advertise, but technology has made it possible to go above and beyond the traditional marketing methods. […]
A business disaster can strike at any moment. Companies can experience office fires, natural disasters or even terrorist attacks. Some disasters do not have an easily defined origin. For example, if your company sales suddenly plummet to the point where bankruptcy becomes an option, then that is definitely a business crisis. When you are able […]
Most people dream about starting their own company. In fact, it is considered part of the American Dream. But most people think that there is only luxury in starting your own company. But this is not the case, as starting your own company does have plenty of pros and cons. Pro: You’re your own boss. […]
