It is the desire of any entrepreneur to see his/her business grow with each passing day. In this light, many marketing strategies are employed to make this a reality to the entrepreneurs who embrace online marketing strategies. Green marketing is a marketing strategy that enlightens entrepreneurs on how to go about Online Marketing. It brands […]
Every business owner knows it costs money to make money. But the trick in maximizing profitability is to reduce operating costs when possible. Though some costs are fixed such a lease payments or mortgage installments, other costs fluctuate. These are known as “variable” costs because they change from month to month. Such costs are employee […]
The use of modern management software has been common in the warehouse environment for almost two decades. Since its inception in the early 90s we have seen many new innovations that have helped businesses to track product sales, control stock levels and sell off slow moving items cheap before they incur a loss. One of […]
Filing a patent is a complicated, but necessary procedure to protect your invention. To qualify for a patent, your idea must be a new, non-obvious, and useful process, machine, article of manufacture, composition of matter, or an improvement on any of the above. Before you can even being the patent process, you or your attorney […]
With the ever-shifting economy, changes are happening in the trade show industry affecting how a business advertises and promotes its presence as a trade show exhibitor. Studies amongst exhibit marketers show a dramatic increase in online and social network marketing shifting away from direct mail advertising. Social media can help reach out to customers helping […]
