Creating and curating compelling content that drives customers to your website is the dream of every entrepreneur. After all, it doesn’t matter how wonderful your product or service is, if no-one knows about it, they are not going to buy it. Using your content to convert browsers into buyers is the holy grail of any business. […]
Did you know that residential and commercial cleaning services are a great venue to take up if you are a small business owner? There are various reasons why this is so. For starters, there is the fact that start-up costs are quite low, and the industry itself stands up well against recession. Furthermore, there aren’t […]
The capabilities of the internet have been a boon to small businesses looking to effectively and inexpensively promote their services to a global audience. The net has also changed the way that start-ups and long-term businesses collect and use market research in a bid to stay ahead of the competition. Social media, blogs and websites […]
The mantra for e-commerce operations for almost all businesses should be “make it as easy as possible for an interested customer to complete a purchase.” Some factors that determine how easy it is for site visitors to make a purchase include accessibility of the site (i.e. online marketing presence), how easy it is for users […]
At the end of 2012, the economy showed some signs of improving. More people were going back to work, and fewer people were being laid off from their jobs than in previous years. While many job markets have experienced an uptick in job creation, few have rallied like the tech sector. This is particularly true […]
Shortly after Microsoft announced their intention of invading the mobile market with their newly developed Windows 8, we have Google upping the ante with its Analytics for mobile apps. The iPad was pretty lonely up there at the top with their tablet which seemed invincible, and untill Microsoft made its move, totally alone. The Internet […]
PPC campaigns are ad campaigns where you only pay each time someone clicks on a link. These work by allowing you to pay nothing until someone actually sees your website, which means that if you have a good conversion rate for your site, that you will be able to almost guarantee a certain profit for […]
There has been a lot of talk in the SEO world lately about the release of Google Penguin. But what is it, and what does it mean for your small business? Google Penguin is the latest development within the Google search algorithm to help them sort through and index the countless websites and pages that […]
