It’s probably safe to say that the Internet has changed the way we advertise small businesses. Market research, as a result, has changed as well, and it expands beyond simply setting up a website and answering emails to making social media profiles, running blogs, setting Google Alerts, signing up to news feeds and so much […]
PPC campaigns are ad campaigns where you only pay each time someone clicks on a link. These work by allowing you to pay nothing until someone actually sees your website, which means that if you have a good conversion rate for your site, that you will be able to almost guarantee a certain profit for […]
Owners of small businesses have a lot on their plate. Not only do they have to struggle against established competition and make a name for themselves, but they also have to manage the daily details that come along with running an upstart. This includes all the basic functions of the business plus data management, growth […]
There has been a lot of talk in the SEO world lately about the release of Google Penguin. But what is it, and what does it mean for your small business? Google Penguin is the latest development within the Google search algorithm to help them sort through and index the countless websites and pages that […]
In the past things were a lot simpler. All you had to do was head to a decent college and you were guaranteed a decent job. And once you started working, all you had to do was to keep working hard and you would eventually be promoted. Unfortunately, things have changed. A degree and a […]
Perhaps you have come up with an idea so wonderful that it makes the invention of the Post-it note seem trivial by comparison. Even though your new idea has you seeing dollar signs, it won’t become a reality until it enters the marketplace, which is why you have to start thinking about starting up a […]
The Internet is a vast and almost limitless worldwide network. Many people use the Internet to access information and discuss ideas. Search engines are useful and so are news companies’ websites. There is, however, one worldwide network that has existed for decades and provides users with a logical and efficient way to access and post […]
Advertising is an essential part of the success of any business. If a business does not advertise, then it is impossible for that business to maintain a popular, relevant reputation. There are several different effective ways for businesses to advertise, but technology has made it possible to go above and beyond the traditional marketing methods. […]
A business disaster can strike at any moment. Companies can experience office fires, natural disasters or even terrorist attacks. Some disasters do not have an easily defined origin. For example, if your company sales suddenly plummet to the point where bankruptcy becomes an option, then that is definitely a business crisis. When you are able […]
Rules and regulations within the office should be ideally maintained to keep the structural integrity of the entire social system intact. It is an obvious, straight and direct rule that teaches us the power of corporate unity and the importance of individual productivity, and yet we seem to fail to follow it perfectly. Some employees […]
