Branding through social media can be one of the most effective ways to get it done. Not only are you able to provide a better overall image for your business, but you have the opportunity to reach millions of people to try and convert them to customers. If you are just now getting into the […]

No one really wants to discuss it, but it’s a topic that more small businesses need to know about in this current uncertain economy. It can be an important move that can actually help save your financial future if you, or your business, is deep in debt. Yes, we’re talking about bankruptcy. There is so […]

The mantra for e-commerce operations for almost all businesses should be “make it as easy as possible for an interested customer to complete a purchase.”  Some factors that determine how easy it is for site visitors to make a purchase include accessibility of the site (i.e. online marketing presence), how easy it is for users […]

Recognizing the work of employees is a vital part of being a successful business owner. Employee recognition includes informal and formal acknowledgement of employees’ efforts toward individual and company goals. Your employees will feel important and valued when you recognize and appreciate their hard work. While it is important to recognize workers who perform outstandingly, […]

Small businesses are often short on the resources that are needed for them to keep up with customer inquiries. Answering phones is a simple task that may fall to the bottom of the list of priorities for small businesses, but it is important for companies to prioritize responding to customers in order to gain and […]

Billboards are everywhere. People see a lot of advertisements every day, but remember only just a few. Advertising is becoming more competitive. Ad agencies have to come up with new ways to promote products, they have to use all sorts of tools and communication sources. It is incredibly important to know how to use advertising […]

There has been plenty of talk about the workplace habits of millennials.  Their way of handling the day to day life in the office is one thing, but there are some real concerns about how some of them lack the ability to communicate. Indeed, these workers grew up during the emergence of the digital age, […]

At the end of 2012, the economy showed some signs of improving. More people were going back to work, and fewer people were being laid off from their jobs than in previous years. While many job markets have experienced an uptick in job creation, few have rallied like the tech sector. This is particularly true […]

Networking has changed drastically in the past decade with the development and popularity of social media. Although some of the same rules apply to online networking as “old fashioned” networking, savvy professionals need to learn a few new rules to be successful in this brave new world. Create professional profiles- In the social media world, […]

As a small business owner, you’re going to be faced with daily challenges such as management, competition, product delivery, quality control and all sorts of other fun details of successful business administration. And if these aren’t enough, there is always the looming specter of legal problems suddenly landing on your company or even you personally […]